Faced with a string of resignations, the 2010 local organising committee has moved swiftly to appoint three officials.

Yesterday, Danny Jordaan, CEO of the LOC, announced the appointment of Derek Carstens as chief marketing officer.

Carstens, formerly First National Bank’s brand director, was joined by Phumlani Moholi and Skhumbuzo Macozoma, who were hired to head up the information technology and the transport and logistics departments.

The LOC’s legal officer, Leslie Sedibe, was promoted to head the legal department.

The appointment of Carstens, described as vastly experienced in advertising and marketing, comes as the LOC was criticised for not doing enough to promote the 2010 World Cup.

Among those who feel this was if Fifa general secretary Jerome Valcke, who said as much during his recent visit.

“With the draw for the Confederations Cup taking place on November 22 this year and tickets going on sale the next day, we will be ramping up our marketing efforts. Derek … will be critical to that process,” Jordaan said.

He added that in addition to managing the transport, Macozoma would also be tasked with accommodation, hospitality and events logistics for next year’s Confederations Cup and the 2010 World Cup.

Moholi will also be tasked with setting up the IT infrastructure for the international broadcast centre at Nasrec.

Carstens reiterated Fifa’s statements that the Confederations Cup would be used as a test run for 2010.

Recently, the LOC was rocked by a spate of resignations and suspensions. Just last week, the LOC’s competitions manager, Dennis Mumble, resigned, citing personal reasons, and earlier this year, communications officer Tumi Makgabo also quit.

Her resignation came after the suspension of IT head Zakes Mnisi on allegations of financial impropriety.

Other high-ranking officials who have left the LOC include the head of human resources Nomzamo Kasana, head of the African legal programme Eddie Maloka and senior marketing officer Emy Casaletti.

Yesterday’s appointments came less than a month after the LOC hired host city managers, and with Fifa president Sepp Blatter due to visit the country next week.

PUBLICATION: The Star
AUTHOR: Lebogang Seale and Bongani Masango
DATED: 5th September 2008