MTN has partnered with the Johannesburg Expo Centre in the creation of a state-of-the-art media centre, the International Broadcast Centre (IBC), for the 2010 FIFA World Cup.

The International Broadcast Centre (IBC) is the culmination of a multi-million rand development plan for the World Cup, and will host thousands of broadcasters from around the world for the six week duration of the World Cup.

In order to prepare the venue for this influx of media, the MTN Expo Centre will receive some of the most technically advanced facilities in terms of IT and mobile networks on the continent. The cumulative television audience for the 2010 event in South Africa is estimated to reach 30 billion people, and as such needs to be properly equipped.

“The IBC will be the pulse and the nerve centre for all TV operations during the 2010 FIFA World Cup. Though a sophisticated network it will be linking the venues in South Africa to the rest of our football family all over the globe. This way it will also create a legacy, far beyond the event in terms of telecommunication infrastructure for the country,” said FIFA President Joseph S. Blatter at the announcement of the IBC launch in April of last year.

During the 2006 FIFA World Cup in Germany, the IBC was set up in Munich where Germany hosted 13,400 accredited TV commentators, camera crew – members and technical staff.  The centre broadcast images and reports of the World Cup to more than 120 television and radio stations in 190 countries to over 26 billion people across the world.

The MTN Expo Centre will fuse with Soccer City and turn the grounds into a multi entertainment area, giving both local and visiting soccer fans a place to go which is safe, attractive and central to the football action.

The centre will also serve as the hospitality venue for MTN during the 2010 FIFA World Cup. “We will be inviting key customers to be guests of MTN for all Johannesburg based games where they will be entertained and will watch games on a big screen,” said Serame Taukobong, MTN Chief Marketing Officer

The entire precinct is a flagship improvement node being developed by the Johannesburg Development Agency to bridge the apartheid spatial planning gap between the south of Johannesburg and the centre of the City.  Nasrec comprises of 420 hectares in size and currently accommodates Soccer City, the Johannesburg Expo Centre and the Crown Mines Golf Course.

“We wanted a partnership that would give unbelievable experiences to lovers of sport, music and cultural activities. We are certain that in MTN we have found such a partner,” said Craig Newman, CEO of the MTN Expo Centre.

PUBLICATION: www.sagoodnews.co.za
DATED: 25th March 2009