Seasoned journalist Rich Mkhondo was today named as the replacement for Tim Modise as Chief Communications Officer on the Local Organising Committee’s ongoing conveyor belt of appointments for the 2010 World Cup.

Mkhondo began his journalistic career with the Rand Daily Mail in 1984 and was the deputy editor of the Pretoria News and The Citizen before filling senior positions with South African Airways, Discovery and Ogilvy Public Relations

He takes over as the head of the LOC’s communications department after a turbulent tenure in the position by gifted TV and radio personality Modise – also facing a challenging task in an environment in which there have been continual changes.

“It’s something I relish,” said Mkhondo, “and look forward to being part of the biggest sporting event in the world.”

“We are delighted to have Rich join the LOC team,” said CEO Danny Jordaan. “He is an outstanding journalist with extensive experience and is well-equipped for the job.”

But like Modise and many others appointed by the LOC, Mkhondo enters the World Cup’s deep end without working actively in soccer – and this will be his greatest challenge.

PUBLICATION: The Times
AUTHOR: Sapa
DATED: 1st December 2008