Hyundai Motor Company through its distributor in South Africa, Hyundai Automotive South Africa, on Friday handed over a fleet of 66 passenger vehicles and 12 Hyundai Universe luxury coaches to be used during the FIFA Confederations Cup and by 2010 FIFA World Cup organising committees in South Africa.

Hyundai is maintaining its role in supporting football events as the official automotive partner of FIFA until 2014. Players, officials and VIP’s will be transported around South Africa in the fleet for the full duration of the football event.

Hyundai motor company senior vice-president Sean Kim presented the fleet to the 2010 FIFA World Cup organising committee’s transport and logistics CE Skhumbuzo Macozoma at the function, held at the MTN Expo Centre arena and Conference Centre in Nasrec.

“Hyundai Motor Company sees this sponsorship as a co-element of its marketing strategy and efficient way to communicate with customers by sharing the passion for football and building an emotional connection,” Kim said.

Hyundai has already delivered over 60 vehicles to FIFA and the 2010 organising committee, which will be used until the end of the 2010 FIFA World Cup.

Hyundai total obligation is to deliver 609 vehicles between 2007 and 2010. This will be a combination of long-term and event specific fleet in addition to the five hundred bus days that Hyundai has to provide during the Confederations Cup. It also has to provide another 2 800 bus days during the 2010 World Cup.

“The opportunity to provide VIP transport for this years tournament gives us a high visibility that we need in Africa to build a wider awareness of our brand and our product,” concludes Kim.

PUBLICATION: Engineering News
AUTHOR: Dennis Ndaba
DATED: 5th June 2009